Privacy Policy Project Better Dog

Overview

Project Better Dog is committed to protecting your privacy and handling your personal information with care, transparency, and respect. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to that information when you visit our website, contact us, or enquire about our services.

Who We Are

Project Better Dog provides dog training and behaviour support services. For any privacy-related questions, you can contact us through the contact details provided on our website.

Information We Collect

We may collect and process the following types of personal information:

• Your name

• Email address

• Phone number

• Information you provide through contact forms or enquiries

• Information about your dog and the training or behaviour support you are seeking

• Website usage data such as IP address, browser type, device information, and pages visited

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How We Use Your Information

We use your information to:

• Respond to enquiries and provide requested information

• Deliver our services and communicate with you about bookings or consultations

• Understand your needs and recommend suitable training services

• Improve our website, services, and customer experience

• Maintain records for business administration and legal obligations

• Send marketing communications where you have agreed to receive them

Lawful Basis for Processing

We process personal data where necessary for one or more of the following reasons:

• To take steps at your request before entering into a contract

• To perform a contract with you

• To comply with legal obligations

• For our legitimate interests in running and improving our business

• With your consent, where required for marketing communications or optional cookies

Sharing Your Information

We do not sell your personal information. We may share your information with trusted service providers who help us operate our website or business, where necessary and under appropriate safeguards. We may also disclose information if required by law or to protect our legal rights.

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Data Retention

We keep personal information only for as long as reasonably necessary for the purposes it was collected, including to meet legal, accounting, or reporting requirements.

Cookies and Website Tracking

Our website may use cookies and similar technologies to improve functionality, analyse website traffic, and enhance your browsing experience. You can usually manage cookie preferences through your browser settings. Where required, we will request your consent before placing non-essential cookies.

Your Rights

Depending on your location and applicable law, you may have rights to:

• Request access to your personal data

• Request correction of inaccurate or incomplete information

• Request deletion of your personal data

• Object to or restrict certain processing

• Withdraw consent where processing is based on consent

• Request transfer of your data where applicable

• Lodge a complaint with the relevant data protection authority

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Marketing, Advertising and Newsletter Communications

We may use your personal information to send you updates about our services, training advice, offers, events, and other content we believe may be relevant to you, where we have the appropriate lawful basis to do so.

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If you contact us through our website, we may use the information you provide to respond to your enquiry and to share information about relevant services, training options, events, or updates that may be of interest based on your enquiry. Where required by law, we will only send marketing communications where we have the appropriate lawful basis or your consent.

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If you sign up to our newsletter or other marketing communications, we may collect details such as your name and email address in order to send you emails and manage your subscription. You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or by contacting us directly.

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Our website may also use advertising and tracking tools, such as Google Ads and social media platform technologies including Meta/Facebook and Instagram, to help us understand how visitors use our website, measure the effectiveness of our advertising, and show relevant adverts to people who may be interested in our services. These tools may collect information such as your IP address, browser activity, pages visited, and actions taken on our website.

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This information may be used for purposes such as:

• Measuring advertising performance

• Tracking conversions

• Building audiences for future advertising campaigns

• Showing relevant adverts on search engines and social media platforms

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Where required by law, we will request your consent before using non-essential cookies or similar technologies for advertising and marketing purposes. You can manage your cookie preferences through your browser settings or through any cookie consent tool used on our website.

We may use trusted third-party providers to support our email marketing and advertising activities. These providers will only process your personal information on our behalf and in accordance with applicable data protection laws.

Data Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, or disclosure.

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Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites, and we encourage you to read their privacy policies.

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Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or website practices. Any updates will be posted on this page.

Contact

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If you have any questions about this Privacy Policy or how your data is handled, please contact Project Better Dog using the contact information on the website.